Promotion of Castilla-La Mancha Wines – The World’s Largest Wine Region

Reverse Trade Mission with British Importers and Distributors

Castilla-La Mancha is one of the most important wine-producing regions in Spain and the world. With

over 450.000 hectares of vineyards, it represents approximately half of Spain’s vineyard surface and is

the largest wine region in the world. Viticulture in Castilla-La Mancha has a long tradition, dating back

several centuries, characterized by a combination of traditional and modern techniques in producing

high-quality wines.

Guests included buyers from some of the UK’s major supermarkets, restaurant groups & importers including:

Mission Objectives

Promotion of Castilla-La Mancha Wines: To showcase the quality and variety of wines produced in

Castilla-La Mancha to UK importers and distributors.

Establishment of Commercial Relationships: To facilitate direct contact between Castilla-La Mancha

wineries and potential UK business partners to explore business and collaboration opportunities.

Education and Knowledge: To provide participants with in-depth knowledge about the viticultural

practices of the region, including production techniques, grape varieties, and distinctive characteristics

of local wines.

Increase in Exports: To increase the exports of Castilla-La Mancha wines to the UK, expanding the

presence of these wines in the international market.

Following the trip a number of wineries have begun negotiations for new exports into the UK