In these tough times, consumers are demanding greater value—which often translates into lower retail margins or loss of sales. Retailers are attempting to take matters into their own hands, continuing to build private labels that compete with well-known brands.

However, private label is not for everyone.

For all retailers and producers becomes today very important, if not essential, to have a good private label strategy. Over the years we have seen various strategies being tried and implemented. Some of these were very successful and other failed completely. To a large extent this also depends on the development of market and the general acceptance of private label in each individual market.

Furthermore the private label strategies of hypermarkets, supermarkets, discounters and specialized retailers vary so much that this requires special attention in particular in today’s fast changing environment.