From London to Manchester: Targeted export moves for Berkmann Wine Cellar

With a wide range of activities lasting from March to August 2023, RECO EXPORTS took on the promotion of Berkmann’s wines in various cities across the United Kingdom.

RECO EXPORTS’ actions included conducting tasting exhibitions in selected key cities such as London, York, Manchester, and Brighton, as well as conducting e-commerce and direct mail marketing promotions for independent overseas trade.

The results were impressive. Over 600 independent wine stores were approached every month, while direct tastings were held with over 1200 professionals, including sommeliers, importers, independent retailers, and journalists.

RECO EXPORTS’ approach proved its effectiveness in promoting businesses in the global market, enhancing the reputation and presence of Berkmann Wine Cellars in their desired target, the United Kingdom.