London Wine Fair 2024: Greek Wine at One of the Largest Wine Exhibitions
By Babis Doukas,
The London Wine Fair, one of the largest wine exhibitions globally, with over 13,000 British professional visitors from the food and beverage industry, will take place on May 20-22 at Olympia in London. The 42nd edition is expected to be highly impressive, with the presence of countries like South Africa returning as exhibitors and Asia participating for the first time, acknowledging the significant impact LWF has on the UK’s consumer market. Somewhere there, Greek wine will also find its place.
All the new challenges of the wine industry will be presented, in numerous speeches, masterclasses, tastings, and various activities to showcase innovative trends and new products.
During the exhibition, the Wine Buyers Awards will be presented, with Enterprise Greece being the official sponsor, an institution inaugurated in 2020 to recognize the best wine buyers in the United Kingdom.
Having a full understanding of the British market and aiming for Greek wine to gain a large share, as the ground is particularly fertile and industry professionals are constantly seeking new and unique varieties, RECO Exports supports exhibitors to the maximum by promoting their brand, indicating the most suitable way to penetrate the British market after market and competition research, and creating a network of contacts with buyers, distributors, and wholesalers. This year, 37 wineries are participating at the National Pavilion, supported by the Regions of Central Macedonia, Crete, Eastern Macedonia & Thrace, and Sterea Ellada, as well as independent participations.
This year, RECO Exports has also scheduled a unique masterclass by Demetri Walters MW titled “Greece – an authentic modern classic,” aiming to convey to the UK’s consumer market the evolution and superiority of Greek wine, proving that today it is better than ever.
Additionally, a Free Tasting Area and Wine Bar will operate during the three-day exhibition, with over 60 labels coordinated by a team of Wine Experts with intense activity in the on-trade and off-trade market of the UK.
Source: Athinorama