Strong participation of Greek wineries will be presented in this year's London Wine Fair 2024
The London Wine Fair, one of the largest wine exhibitions globally, with over 13,000 British industry professionals in food and beverage, will take place on May 20-22 at the Olympia Exhibition Center in London.
Greek wine at one of the biggest exhibitions. The 42nd London Wine Fair is expected to be highly impressive, with the participation of countries like South Africa returning as an exhibitor and Asia participating for the first time, recognizing the significant impact LWF has on the UK market.
All the new challenges of the wine industry will be presented in a variety of speeches, masterclasses, tastings, and various activities to showcase innovative trends and new products.
During the exhibition, the Wine Buyers Awards will be presented, sponsored by Enterprise Greece, an institution inaugurated in 2020 to recognize the best wine buyers in the United Kingdom.
RECO Exports, as a Food & Drink Export-Marketing Agency based in London, is involved in the development of Food & Beverage exports and contributes to the proper promotion of Greek brands abroad. Additionally, it is the exclusive representative in Greece and Cyprus for very important agricultural and food exhibitions worldwide, one of which is the LWF, which it has represented for the past decade.
With full knowledge of the British market and aiming for Greek wine to gain a large share, as the ground is particularly fertile and industry professionals are constantly seeking new and unique varieties, RECO Exports supports exhibitors to the maximum by promoting their brands, indicating the most suitable way to penetrate the British market through market research and competition and creating a network of contacts with buyers, distributors, and wholesalers.
This year at the National Pavilion, 37 wineries are participating, supported by the Regions of Central Macedonia, Crete, Eastern Macedonia & Thrace, and mainland Greece, as well as independent participants.
Once again, RECO Exports has scheduled a unique masterclass by Demetri Walters MW entitled “Greece – an authentic modern classic,” aimed at conveying to the UK audience the evolution and superiority of Greek wine, proving that today it is better than ever!
Additionally, there will be a Free Tasting Area and Wine Bar during the three-day exhibition, with over 60 labels, coordinated by a team of Wine Experts with strong activity in the on-trade and off-trade market of the UK.
Reposted from: iefimerida