The Californian company Winc is expanding into the United Kingdom market

From March to August 2023, RECO EXPORTS promoted and expanded the Californian wine brand, Winc, focusing on strengthening its export activity in the UK market.

The key responsibilities undertaken by RECO EXPORTS included promoting Winc wines to key players in the UK market and securing placements on the shelves of major retailers.

Through strategic efforts, RECO aimed to introduce Winc’s unique wines to UK consumers and establish a position in this competitive market.

The results demonstrate RECO’s commitment to effective and targeted export campaigns in new lucrative markets based on years of expertise.

The actions included conducting a sales presentation and gap analysis to determine the suitability and pricing of Winc wines for the UK market. This precise analysis ensured that Winc wines would meet the requirements and preferences of UK consumers.

As evidence of the campaign’s success, two new retailers were secured in the United Kingdom. These placements include an online e-commerce website and a physical store, providing Winc wines with enhanced visibility and access to UK consumers.

The collaboration between RECO EXPORTS and Winc wines has proven successful, with successful penetration into the UK market and the establishment of valuable partnerships. This achievement underscores RECO EXPORTS’ commitment to facilitating its clients’ global expansion and solidifying its presence in lucrative international markets.