The promotion of ODD BIRD in the United Kingdom was highly successful

Under a carefully crafted strategy, Odd Bird, a premium non-alcoholic wine, decided to expand into the United Kingdom market with its unique approach and expertise offered by RECO EXPORTS.

From October 2023 to March 2024, RECO EXPORTS took on the export promotion of ODD BIRD, through targeted communication and trade events to promote the brand in the demanding UK market and among wine professionals. Through strategic marketing and PR, RECO, along with Odd Bird, aimed to carve out a position in a market dominated by alcoholic beverages.

The results speak for themselves about RECO’s successful approach. With an impressive number of 600 thousand impressions on social media through features in industry magazines and websites in 2024 alone, Odd Bird managed to capture the attention of industry professionals and consumers.

A notable moment in Odd Bird’s journey was the highly anticipated Launch Event, which was executed with precision and style. With the participation of 20 popular journalists, influencers, and buyers, the event served as a platform to present the company’s unique features and interact with key industry players. Creating an indelible experience that emphasized the quality and innovation behind the brand, Odd Bird left a lasting impression on attendees, paving the way for future success.