A destination competes for attention against every other destination, in markets where the decision-makers are a comparatively small and well-defined group of tour operators, product managers, specialist agents and travel editors. Reaching them requires presence, not reach.
RECO represents regions and cities, national and regional tourism organisations, and public authorities to the international travel trade, with a focus on adventure, gastronomy and luxury travel.

WHAT WE DO
— In-market trade representation and dedicated office presence
— Trade and consumer public relations
— B2B workshops, roadshows and buyer networking events
— Familiarisation (FAM) trips for operators and agents
— Press and content-creator trips, with editorial follow-through
— Tour-operator product development and itinerary placement
— Representation at the leading international travel trade fairs
— Brand narrative, positioning and multilingual content

CREDENTIALS
The RECO network includes the official Adventure Travel Trade Association (ATTA) office for Greece, alongside membership in SETE and multiple Chambers of Commerce worldwide.