/03.
Market Entry Strategy

Before the first invoice, the right plan.

Most failed export attempts are not failures of execution. They are failures of preparation – a price that could never survive three margins, a channel that was never going to carry the format, a partner appointed on enthusiasm rather than evidence.
We do the analysis first.

WHAT WE DO
— Market and category sizing, with realistic addressable volume
— Competitor, shelf and menu audits in the target channel
— Landed cost modelling: freight, duty, distributor and retail margins, shelf price
— Pricing architecture and promotional headroom
— Channel strategy: retail, foodservice, specialist and e-commerce
— Labelling, certification and compliance requirements, with local specialists where needed
— Partner longlisting, due diligence and shortlisting
— A costed entry roadmap with phased milestones

WHAT YOU RECEIVE
A written market-entry plan you can act on or take to a board: the opportunity, the price ladder, the shortlisted partners, the timeline and the budget. Where the honest answer is that a market is not ready for your brand, we say so – and tell you which one is.