MARKET REMIT
Greater China + Southeast Asia – Hong Kong, mainland China, Singapore and the wider region.

ONE-LINE DESCRIPTION
Exports, brand building and market activation across Asian premium retail, on-trade and e-commerce – with Hong Kong as the gateway into Greater China and Southeast Asia.

OVERVIEW
Hong Kong is the strategic gateway into Greater China and Southeast Asia. Our office handles exports and market activation in one team – because in this region, getting product in is only half the battle. Activation through tastings, on-trade education and trade-fair representation is what turns shipments into reorders.

We act as the market-facing arm of the brands we carry: positioning, sales management and marketing support under a single line of accountability, with agreed targets and honest reporting against them. That covers the full channel spread – premium and mainstream grocery, foodservice and hotel groups, specialist wine import, travel retail and in-flight – alongside digital and social commerce built for local platforms and local shopper behaviour. We do not simply manage brands here; we build them alongside their owners, market by market.

WHAT WE DO HERE

• Export execution – getting product into Greater China and Southeast Asia.
• End-to-end brand management – positioning, sales strategy and marketing support in one team, with agreed targets and reporting against them.
• Market activation – tastings, on-trade education and consumer-facing programmes.
• Channel coverage – premium and mainstream retail, foodservice and hotel groups, specialist wine import, travel retail and in-flight.
• Digital & social commerce – platform-appropriate content, marketplace listings and shopper campaigns built for Chinese and Southeast Asian audiences.
• Market research & product fit – category and consumer research, product and pack testing, and pricing work done before launch rather than after.
• Trade-fair representation – a full regional calendar across Hong Kong, mainland China and Southeast Asia, with HKTDC as the anchor and the wine and hospitality fairs alongside it.
• One integrated team – exports and activation handled together, because shipments only count when the buyer reorders.

INDICATIVE CLIENTS / CAMPAIGNS
Premium grocery – Hong Kong & Taiwan: City’super (HK · Shanghai · Taiwan) · Great Food Hall · Oliver’s The Delicatessen · ThreeSixty · MarketPlace by Jasons

Mainstream & department-store retail: Wellcome · ParknSHOP (Taste · Fusion · International) · AEON · YATA

Retail – mainland China: China Resources Vanguard · Ole’ · Sam’s Club China · Freshippo (Hema) · Yonghui Superstores · Sun Art / RT-Mart · METRO China

Wine import – Hong Kong: Altaya Wines · Kedington Wines · Jebsen Fine Wines · Jointek Fine Wines

Wine import – mainland China: ASC Fine Wines · Summergate Fine Wines & Spirits · Torres China · East Meets West (EMW) Fine Wines · Aussino World Wines · COFCO Wine & Wine

Aviation, inflight & travel retail: Cathay Pacific Catering Services / Cathay Dining (Hong Kong) · SATS (Singapore) · Gate Gourmet · LSG Sky Chefs · dnata · regional airport duty-free and travel-retail food and wine operators

Trade fairs & campaigns: HKTDC Food Expo and Food Expo PRO · HKTDC Hong Kong International Wine & Spirits Fair · Vinexpo Asia, Hong Kong · HOFEX · Restaurant & Bar Hong Kong · SIAL China (Shanghai · Guangzhou) · FHC China, Shanghai · ProWine Shanghai · China Food & Drinks Fair, Chengdu · Interwine China, Guangzhou · FHA-Food & Beverage, Singapore · THAIFEX – Anuga Asia, Bangkok