ESTABLISHMENT
RECO, since 1997 · Network headquarters · The oldest market team in the RECO network.

MARKET REMIT
United Kingdom + Commonwealth – with relationships extending across Ireland and Western Europe.

ONE-LINE DESCRIPTION
Since 1997, placing food, drink and travel brands in front of the British trade – representation and retail listings, hospitality and on-trade placement, festival and event production, destination marketing, export development, and the networks that open the doors.

OVERVIEW
Our London office is the network headquarters and our oldest market team. Relationships built since 1997 across the British grocery majors, premium retail, hospitality groups, tour operators and trade-fair organisers. Anchor clients include Diageo, Heineken, Tesco, Sainsbury’s and Washington State Wine.
The team works the full British trade calendar – the food, drink and hospitality shows at ExCeL, Olympia and the NEC, the wine and spirits fairs, and the travel trade at World Travel Market – and produces events of its own: consumer festivals, buyer tastings, chef-led showcases and launch programmes. Around that sit two practices that make the rest work harder: export development for brands entering the UK and Commonwealth markets, and a business-networking function built on chamber, association and buyer relationships that took nearly three decades to assemble.

WHAT WE DO HERE

• Brand representation – acting as the UK-facing team for international food, drink and tourism brands.
• Retail placement – winning and managing listings across the British grocery majors and premium retail.
• Trade-fair representation – a full-calendar presence across the UK’s food, drink, hospitality and travel trade shows – stand strategy and design, pre-booked buyer meetings, on-stand tasting programmes and structured post-show follow-up.
• Events & festival organisation – producing food and drink festivals, trade tastings, chef showcases and brand launch events for producers, regions and destinations.
• Hospitality & on-trade – securing listings, pouring rights and menu placement for food and drink brands across hotel, restaurant, pub and bar groups.
• Tourism & destination marketing – representing destinations, tour operators and travel brands to the British outbound trade, the specialist travel press and the consumer.
• Exports & market entry – route-to-market planning, importer and distributor selection, pricing and compliance for brands entering the UK.
• Business networking – chamber, association and buyer-network access across the British and Commonwealth trade.

INDICATIVE CLIENTS / CAMPAIGNS
Grocery & premium retail: Tesco · Sainsbury’s · Waitrose · Marks & Spencer · Co-op

Wine & speciality distribution: Enotria&Coe · Matthew Clark · LWC Drinks · Cotswold Fayre

Brand representation: Diageo · Heineken · Washington State Wine · California Wines

Trade fairs – food, drink & hospitality: The International Food & Drink Event · The Pub Show · Hospitality Tech360 · International Salon Culinaire · Speciality & Fine Food Fair, Olympia London (joining Food, Drink & Hospitality Week, ExCeL London, from 2027) · Food & Drink Expo, Farm Shop & Deli Show, The Restaurant Show and National Convenience Show, NEC Birmingham · lunch! and Casual Dining, London · Natural & Organic Products Europe · Scotland’s Speciality Food Show and ScotHot, Glasgow · The Source Trade Show, Exeter · IFEX, Northern Ireland

Trade fairs – drinks: London Wine Fair & Signature Serve, Olympia London · BREW//LDN craft beer and cider · Imbibe Live · Trade Drinks Expo · International Bulk Wine & Spirits Show (IBWSS UK) · UK Trade Tasting · BeerX UK

Trade fairs – travel & tourism: World Travel Market (WTM) London, ExCeL · British Tourism & Travel Show, NEC Birmingham · VisitBritain buyer events (ExploreGB · MeetGB) · The Meetings Show · International Confex · Business Travel Show Europe · Group Leisure & Travel Show