GREECE OFFICE
RECO HELLAS

Thessaloniki · The outbound office

Taking Greek food, drink, destinations and experiences to the world.
The only outbound office in the RECO network.

Click here to view the page in GREEK

RECO HELLAS · The outbound office

RECO Hellas · Aristotelous 24, Thessaloniki 546 23 · +30 231 231 5310

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Market remit

Outbound — Greek brands and destinations into all fourteen RECO markets.

The only outbound office in the RECO network. Three pillars: Exports, Destinations, Experiences.

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The outbound office

Thessaloniki is the structural exception to the network. Where the other five offices serve their local market — bringing international brands in — the Greek office serves Greek clients abroad. The office moves Greek food, wine, olive oil, regions and gastronomy out into international retail, on-trade, the tourism trade and consumer markets.

It is the most institutionally connected office in the network: official ATTA (Adventure Travel Trade Association) representation in Greece, a board member of the British-Hellenic Chamber of Commerce, chair of the Agri-Food Exports Committee of the Hellenic-Indian Chamber, and a member of the Hellenic-Swedish Chamber of Commerce.

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Mission Statement

Five of RECO’s six offices work inbound — they bring international brands into the markets they serve. RECO Hellas works the other way. We take what Greece does best — its food, its wine, its olive oil, its landscape, its experiences — and we put them in front of the world’s most demanding retailers, distributors, tour operators, and buyers.

We have developed three interlinked practices around this single mission.
They overlap by design.

reco manifesto
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Three practices. One mission.

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Featured project
AdventureWEEK Peloponnese

In May 2026 the Peloponnese hosted Greece’s AdventureWEEK — nine days, fourteen hundred kilometres, and a working itinerary built to put the region in front of the international adventure trade rather than in front of a camera.

RECO Hellas designed and delivered the programme in its capacity as the official ATTA office in Greece, from route design and operator vetting to the buyer and press programme that followed.

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BUYERS
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MEDIA
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KILOMETRES
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DAYS
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Trust earned,
not announced

Institutional standing in Greece is not bought and it is not announced. It accrues — through committee work, through board terms, through being the office a trade association trusts to represent it in a market. Four positions describe where RECO Hellas sits.

ATTA (Adventure Travel Trade Association)

Official representation in Greece

British-Hellenic
Chamber of Commerce

Member of the Board of Directors

Hellenic-Indian
Chamber

Chair of the Agri-Food Exports Committee

Hellenic-Swedish Chamber of Commerce

Hellenic-Swedish
Chamber of Commerce

Member

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Our work in Greece

Selected projects, told plainly.

The trade shows where RECO Hellas takes Greek producers.

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Region by region

The work is regional before it is national. A region has its own producers, its own trails, its own reasons to be visited in November rather than August — and those are the things an international buyer or operator actually books against. Pins mark the Regions and municipalities RECO Hellas has worked with to date.

  • Region of Eastern Macedonia and Thrace
  • Region of Central Macedonia
  • Region of Western Macedonia
  • Region of Epirus
  • Region of Thessaly
  • Region of Central Greece
  • Region of Attica
  • Region of Western Greece
  • Region of Peloponnese
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Two paths

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News

Markets move fast. We help you keep up.

Recent projects and announcements.

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Indicative clients and campaigns

Flagship Campaigns

AdventureWEEK Peloponnese Bites of Greece The Flavours of Greece
AdventureWEEK Peloponnese Bites of Greece The Flavours of Greece

Public Sector Clients

Region of Eastern Macedonia and Thrace Region of Central Macedonia Region of Western Macedonia Region of Epirus Region of Thessaly Region of Central Greece Region of Attica Region of Western Greece Region of Peloponnese GNTO (Greek National Tourism Organisation) Ministry of Culture
Region of Eastern Macedonia and Thrace Region of Central Macedonia Region of Western Macedonia Region of Epirus Region of Thessaly Region of Central Greece Region of Attica Region of Western Greece Region of Peloponnese GNTO (Greek National Tourism Organisation) Ministry of Culture

Institutional Partners

British-Hellenic Chamber of Commerce Greek-Indian Chamber of Commerce Hellenic-Swedish Chamber of Commerce Agri-Food Partnerships ATTA (official representative office in Greece)
British-Hellenic Chamber of Commerce Greek-Indian Chamber of Commerce Hellenic-Swedish Chamber of Commerce Agri-Food Partnerships ATTA (official representative office in Greece)
RECO Hellas · Aristotelous 24, Thessaloniki 546 23 · +30 231 231 5310

Click here to view the page in GREEK

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