MARKET REMIT
Sweden, Norway, Denmark, Finland, Iceland + the Baltic states.

ONE-LINE DESCRIPTION
Marketing, communications and exports across the Nordic region – with deep relationships into the Scandinavian state monopolies and the modern grocery trade.

OVERVIEW
Stockholm covers a region most international brands struggle to enter. Direct working relationships with Systembolaget (Sweden), Vinmonopolet (Norway) and Alko (Finland). Listings won across ICA and Axfood. Marketing and exports run side by side from this office – because in the Nordic market, listing is only the start of the work.

The team works in food and drink – and nothing else: concept, strategy, advertising, PR and design, delivered for both the retail trade and the away-from-home channel. That specialism is backed by our own consumer research – annual tracking of how Nordic households actually eat and drink, and how those habits are shifting – so that launch timing, pack messaging and channel priorities rest on evidence rather than instinct.

WHAT WE DO HERE

• State monopoly access – direct working relationships with Systembolaget, Vinmonopolet and Alko.
• Monopoly tender management – preparing, submitting and following through the fixed and temporary assortment tenders that decide which products reach the Nordic shelf – including the documentation and rules that deter most producers from trying.
• On-trade route in parallel – while a tender is pending, we place product with restaurants, hotels and bars so the brand builds a track record in market rather than waiting.
• Retail listings – ICA, Axfood and the modern Nordic grocery trade.
• Communications for food and drink only – concept, strategy, advertising, PR and design across retail and away-from-home.
• Consumer insight & trend research – annual tracking of Nordic eating and drinking habits, used to brief clients and shape launch timing.
• Tastings, fairs & branded experiences – trade and consumer tastings, wine-fair presence and sampling programmes that turn a listing into rate of sale.
• Marketing programmes – run alongside exports, because listing is only the start of the work.
• Regional reach – Sweden, Norway, Denmark, Finland, Iceland and the Baltic states.

INDICATIVE CLIENTS / CAMPAIGNS
State alcohol monopolies: Systembolaget (SE) · Vinmonopolet (NO) · Alko (FI) · Vínbúðin / ÁTVR (IS)
Grocery retail: ICA · Axfood · Coop · Salling Group (DK) · Kesko (FI)
Import & distribution: Anora (formerly Altia) · Hans Just Group · Symposium Wines · WineWorld Sweden · Orkla Foods · Gustatus · Soda Nation · Value Booster · Food Broker · GREKISKA