View Large
Combining the authenticity of the Greek tradition, the Mediterranean healthy diet and the innovative way of thinking of the new generation of Greek producers, the BITES OF GREECE export action was designed to promote the Artisan, Organic, Free-From and Vegan side of Greece, highlighting the award-winning and products of its Agri-food wealth in the United Kingdom.
The action lasted two months during which the sale, tasting and promotion of Greek products to British consumers, food experts and buyers took place.
Bites of Greece was organized by RECO EXPORTS with the support of Enterprise Greece and the Hellenic-British Chamber.
Bites of Greece
Discover – Taste – Buy
Bites of Greece is an innovative export event organised by RECO Exports & Murphy London Communications that aims to promote selected Greek products in the UK market.
It took place for the first time in 2021 with great success. This two-month celebration of Greek food and beverages was attended by more than 60 Greek producers of conventional, organic, Free-From, Vegan and natural products with the support of Enterprise Greece, the Hellenic-British Chamber and the Regions of Attica, Central Macedonia, Epirus, Sterea & Ionian islands.
PENETRATION & GROWTH OF THE FOOD & DRINK MARKET IN THE UK
Event’s goal
The event’s goal was to provide Greek businesses which were interested in the UK market with substantial feedback about their products via consumer and trade tastings.
At the same time for companies that already had a presence in the UK through a distributor / representative, the event gave the opportunity to open up the “mass” market and further strengthen their market share.
What did the participation include?
THE 3 POS OF THE EVENT
PARTRIDGES OF SLOANE SQUARE
Partridges are a real jewel and one of the most popular delicatessens in London, known since 1975 for its Premium products. Greek products were found for 8 consecutive weeks on the specially designed shelf Bites of Greece.
POP UP GROCERY & DELI STORE
For one month only, Bites of Greece presented our very own grocery and deli pop up store in the heart of the trendy North London district of Islington. Open every day besides Mondays, locals, visitors and members of the trade were invited to visit the shop and experience the new and contemporary flavours brought to them by a range of modern innovative producers from across Greece. The shop was divided into distinct Greek regions and visitors were able to pop in to discover and sample quality food and drinks produce in a relaxed and friendly neighbourhood store.
UPMARKET
Visitors enjoyed a full day out at the market and came by the Bites of Greece stall where they met up with our team, enjoyed free samples of delicious Greek food and drinks, and purchased from our range of gourmet ingredients to take home to create the authentic tastes of modern Greece in their own kitchens.
GALLERY
