RECO EXPORTS represented 14 American distilleries, introducing them to the European market

From November 2019 to July 2020, RECO EXPORTS undertook the export marketing program for the United Kingdom and Germany, representing 14 limited-production distilleries from the USA. Half of these companies were seeking representation in the United Kingdom alongside major global producers such as Brown Forman and Diageo.

RECO’s main responsibilities included managing public relations and events, as well as handling all social media accounts and commercial relationships. The results of these efforts were impressive. The first virtual press visit to three distilleries in three states on the same day received extremely positive feedback and garnered over 100,000 impressions in the media.

Furthermore, an exclusive collaboration was established with mixologists from London who were on furlough due to the lockdown, aiming to promote corporate brands and support the hospitality industry.